FPI Austria names MusicTrace official Airplay Charts provider
The Association of the Austrian Music Industry - IFPI Austria has, since September 1, determined the airplay charts of MusicTrace GmbH. With this, the German company replaces the previous provider Nielsen Music Control.
To create the airplay charts, the radio hits are determined on more than 30 channels. This includes not only the music productions of the members of IFPI Austria, but also non-members of the association can have their new releases for the airplay charts evaluated at any time. The procedure for this remains unchanged, because MusicTrace also works together on-site hand-in-hand with industry experts Andy Zahradnik and Gaby Schönwiese.
In addition to Austria's Top 100 Airplay Charts, MusicTrace determines the scout charts as well as the 'Schlagerparade' Interested parties can continue to access the usual chart service. The customers of the market researchers from Erlangen also include the Austrian radio stations, so that the entire market is working with uniform data.
Dr Franz Medwenitsch, Managing Director of IFPI Austria, comments on the change of the official airplay chart investigator as follows: 'We are extremely pleased that, with MusicTrace, we were able to win an experienced and competent partner for Airplay evaluations in Austria. Their many years of expertise in Germany and in Switzerland has completely won us over, while at the same time ensuring that the transition to the new investigator of the airplay charts for our members runs smoothly. Our long-term contract ensures that our members will also continue to receive the best data as the basis for their work in the future too.'
Dr Christian Neubauer, Managing Director of MusicTrace GmbH, adds: 'MusicTrace has already been present in the Austrian market for several years. Thanks to the cooperation with IFPI Austria, we have been able to consistently expand our business there and have, with the office in Vienna, the closest contact to the market. This not only creates synergies for us, but also for our customers throughout the German-speaking area.'