MusicTrace is the New Official Compiler of Airplay Charts in Switzerland
Since January 2006, MusicTrace GmbH, based in Erlangen, Germany, is officially responsible for airplay monitoring in Switzerland. A corresponding contract was recently signed by MusicTrace and the Swiss National Association of the IFPI.
MusicTrace has landed a further key account for its services, namely the Swiss National Association of the IFPI. In the framework of this agreement, effective from the beginning of this year, MusicTrace performs broadcast monitoring in Switzerland and as such is the new official compiler of airplay charts and airplay data in Switzerland.
The company uses its Broadcast Monitoring System to monitor all relevant Swiss radio program broadcasts as well as selected music television stations located in Switzerland. The technology employed by MusicTrace scans broadcast program content and is capable of recognizing music tracks that have been “trained in” to the system.
Airplay times of the individual tracks registered by the system are analyzed and processed for members of the Swiss National Association of the IFPI. Results are collated in the form of regional and national charts, evaluations for individual tracks, and market share analyses that can be accessed via the MusicTrace web portal using a straight-forward, user-friendly dialog.
High-accuracy evaluation techniques have recently been supplemented to include not only tallying broadcasts, but also the relevance of individual stations. The new airplay monitoring service also includes a significantly expanded panel of stations. Like its predecessor, MusicTrace will make specific data available to interested media partners for a fee.
Dr. Peter Vosseler, business manager of the Swiss National Association of the IFPI stated, “Successful completion of the test phase last year convinced us of the performance capability of the MusicTrace solution and we are looking forward to future cooperation.”