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MusicTrace Provides Information about Utilization of Music for Broadcast Media and the Internet

MusicTrace is starting its broadcast monitoring service for music, which provides cheap, easy and highly precise play list information about broadcasted music. This service and the breakthrough watermarking technology of MusicTrace are presented at MIDEM 2005 in Cannes at the booth of Fraunhofer Institute for Integrated Circuits IIS.

Erlangen, 21st January 2005. Which music is played most frequently in the radio? How many times has my advertisement been broadcasted? Which user has disclosed his prerelease content? These and other usage-right related questions are answered precisely by MusicTrace.

MusicTrace was founded in August 2004 as a spin-off company of Fraunhofer Institute for Integrated Circuits IIS in Erlangen. Together with the Fraunhofer Institute for Digital Media Technology IDMT, Fraunhofer IIS is the leading research lab in the field of metadata and fingerprinting as well as watermarking systems for Digital Rights Management.

Being a B2B company, MusicTrace offers products and services in two business areas:

Broadcast Monitoring: Starting with a monitoring capacity of more than 40 stations, MusicTrace scans radio- and TV programs 24 hours, seven days a week. The gathered information is provided as play lists and additionally the speech/music ratio is determined. The system works for “everything that sounds”, especially music and commercials.

Audio Watermarking: MusicTrace offers software products which allow the embedding of digital watermarks into audio content. Using this technology it is possible to embed e.g. a customer number during the download. Together with MusicTrace’s Internet search service it is possible to trace illegal acting users.

“As we are convinced of their innovative business model, MusicTrace acts as our preferred partner to provide services and products based on our advanced technology”, says Harald Popp, head of the Multimedia Realtime Systems department of Fraunhofer IIS.

Dr. Christian Neubauer, CEO of MusicTrace says: "We are very happy about the collaboration with Fraunhofer IIS and IDMT, which not only brings great technology but also strong business partners into our company."

If you are interested in more information please meet us at MIDEM, January 23 - 27, 2005, booth no. R35.01 or subscribe to our newsletter at www.musictrace.de.

MusicTrace GmbH
Am Weichselgarten 3
91058 Erlangen


Dr. Christian Neubauer

Phone: +49 (0)9131 616653-0
Fax: +49 (0)9131 616653-66


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